{"id":3652,"date":"2024-05-23T09:47:09","date_gmt":"2024-05-23T09:47:09","guid":{"rendered":"https:\/\/www.jymachinetech.com\/?p=3652"},"modified":"2025-09-15T06:59:51","modified_gmt":"2025-09-15T06:59:51","slug":"new-zealand-chocolate-market","status":"publish","type":"post","link":"https:\/\/www.jymachinetech.com\/vi\/new-zealand-chocolate-market\/","title":{"rendered":"Ph\u00e2n t\u00edch Th\u1ecb tr\u01b0\u1eddng Socola N\u0103m 2024 t\u1ea1i Vi\u1ec7t Nam: M\u1ed9t qu\u1ed1c gia v\u1edbi th\u1ecb tr\u01b0\u1eddng socola \u0111ang ph\u00e1t tri\u1ec3n"},"content":{"rendered":"<p>Khi b\u01b0\u1edbc v\u00e0o n\u0103m 2024, th\u1ecb tr\u01b0\u1eddng socola t\u1ea1i Vi\u1ec7t Nam \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd, v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng h\u00e0ng n\u0103m l\u00e0 3.2% trong n\u0103m n\u0103m qua. Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng, \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 550 tri\u1ec7u VND v\u00e0o n\u0103m 2019, d\u1ef1 ki\u1ebfn s\u1ebd \u0111\u1ea1t 650 tri\u1ec7u VND v\u00e0o n\u0103m 2024. B\u00e0i vi\u1ebft n\u00e0y \u0111i s\u00e2u v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y ch\u00ednh, h\u00e0nh vi ti\u00eau d\u00f9ng v\u00e0 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh h\u00ecnh b\u1ee9c tranh socola t\u1ea1i Vi\u1ec7t Nam.<\/p>\n<h2><strong>T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng:<\/strong><\/h2>\n<p>Th\u1ecb tr\u01b0\u1eddng s\u00f4 c\u00f4 la trong <a href=\"https:\/\/www.jymachinetech.com\/vi\/\" target=\"_blank\">Vi\u1ec7t Nam<\/a> \u0111\u01b0\u1ee3c ph\u00e2n kh\u00fac th\u00e0nh s\u00f4 c\u00f4 la s\u1eefa, \u0111en v\u00e0 tr\u1eafng, v\u1edbi s\u00f4 c\u00f4 la \u0111en d\u1eabn \u0111\u1ea7u ph\u00e2n kh\u00fac, chi\u1ebfm 45% t\u1ed5ng doanh s\u1ed1. C\u00e1c ph\u00e2n kh\u00fac s\u00f4 c\u00f4 la th\u1ee7 c\u00f4ng v\u00e0 cao c\u1ea5p \u0111ang tr\u1ea3i qua t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng k\u00e9p h\u00e0ng n\u0103m (CAGR) l\u00e0 4.1%, \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi tr\u1ea3i nghi\u1ec7m s\u00f4 c\u00f4 la ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 \u0111\u1ed9c \u0111\u00e1o.<\/p>\n<p><iframe title=\"D\u00e2y chuy\u1ec1n s\u1ea3n xu\u1ea5t s\u00f4 c\u00f4 la M\u00e1y l\u00e0m s\u00f4 c\u00f4 la M\u00e1y \u0111\u00fac s\u00f4 c\u00f4 la\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/y81xgoGOzvo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2><strong>2. \u0110\u1eb7c \u0111i\u1ec3m nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng:<\/strong><\/h2>\n<p>M\u1ed9t kh\u1ea3o s\u00e1t g\u1ea7n \u0111\u00e2y cho th\u1ea5y r\u1eb1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng quan t\u00e2m \u0111\u1ebfn s\u1ee9c kh\u1ecfe trong \u0111\u1ed9 tu\u1ed5i 25-40 chi\u1ebfm 35% th\u1ecb tr\u01b0\u1eddng s\u00f4 c\u00f4 la. Nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y \u0111ang th\u00fac \u0111\u1ea9y nhu c\u1ea7u v\u1ec1 s\u00f4 c\u00f4 la \u00edt \u0111\u01b0\u1eddng h\u01a1n, v\u1edbi doanh s\u1ed1 c\u00e1c s\u1ea3n ph\u1ea9m s\u00f4 c\u00f4 la \u00edt \u0111\u01b0\u1eddng t\u0103ng tr\u01b0\u1edfng v\u1edbi CAGR l\u00e0 5.3%. Ngo\u00e0i ra, c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ea1o \u0111\u1ee9c r\u1ea5t quan tr\u1ecdng, v\u1edbi 42% ng\u01b0\u1eddi ti\u00eau d\u00f9ng cho bi\u1ebft ch\u1ee9ng nh\u1eadn th\u01b0\u01a1ng m\u1ea1i c\u00f4ng b\u1eb1ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a h\u1ecd.<\/p>\n<h2><strong>3. S\u00f4 c\u00f4 la th\u1ee7 c\u00f4ng v\u00e0 cao c\u1ea5p:<\/strong><\/h2>\n<p>Doanh s\u1ed1 s\u00f4 c\u00f4 la th\u1ee7 c\u00f4ng \u0111\u00e3 t\u0103ng 6% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc, v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u00f4 c\u00f4 la cao c\u1ea5p chi\u1ebfm 30% th\u1ecb ph\u1ea7n t\u1ed5ng th\u1ec3. C\u00e1c nh\u00e0 l\u00e0m s\u00f4 c\u00f4 la \u0111\u1ecba ph\u01b0\u01a1ng \u0111ang t\u1eadn d\u1ee5ng xu h\u01b0\u1edbng n\u00e0y b\u1eb1ng c\u00e1ch gi\u1edbi thi\u1ec7u c\u00e1c h\u01b0\u01a1ng v\u1ecb s\u00e1ng t\u1ea1o, trong \u0111\u00f3 s\u00f4 c\u00f4 la pha m\u1eadt ong Manuka ghi nh\u1eadn m\u1ee9c t\u0103ng 7% v\u1ec1 nhu c\u1ea7u.<\/p>\n<h2><strong>4. Xu h\u01b0\u1edbng s\u1ee9c kh\u1ecfe v\u00e0 dinh d\u01b0\u1ee1ng:<\/strong><\/h2>\n<p>C\u00e1c s\u1ea3n ph\u1ea9m s\u00f4 c\u00f4 la t\u1eadp trung v\u00e0o s\u1ee9c kh\u1ecfe, \u0111\u1eb7c bi\u1ec7t l\u00e0 lo\u1ea1i c\u00f3 h\u00e0m l\u01b0\u1ee3ng ca cao cao, \u0111\u00e3 chi\u1ebfm l\u0129nh 20% th\u1ecb tr\u01b0\u1eddng. S\u00f4 c\u00f4 la \u0111en c\u00f3 h\u00e0m l\u01b0\u1ee3ng ca cao t\u1eeb 70TP3T tr\u1edf l\u00ean \u0111\u00e3 t\u0103ng doanh s\u1ed1 4.5%, nh\u1edd v\u00e0o ti\u1ec1m n\u0103ng l\u1ee3i \u00edch s\u1ee9c kh\u1ecfe c\u1ee7a n\u00f3.<\/p>\n<h2><strong>5. Doanh s\u1ed1 tr\u1ef1c tuy\u1ebfn v\u00e0 Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed:<\/strong><\/h2>\n<p>C\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00e3 \u0111\u00f3ng g\u00f3p 25% v\u00e0o t\u1ed5ng doanh s\u1ed1 s\u00f4 c\u00f4 la, v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng 10% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc. Ti\u1ec7n l\u1ee3i c\u1ee7a mua s\u1eafm tr\u1ef1c tuy\u1ebfn v\u00e0 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn nhi\u1ec1u lo\u1ea1i s\u1ea3n ph\u1ea9m h\u01a1n l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 ch\u00ednh th\u00fac \u0111\u1ea9y ph\u00e2n kh\u00fac n\u00e0y.<\/p>\n<h2><strong>6. \u1ea2nh h\u01b0\u1edfng c\u1ee7a du l\u1ecbch:<\/strong><\/h2>\n<p>Ng\u00e0nh du l\u1ecbch \u0111\u00e3 t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn doanh s\u1ed1 s\u00f4 c\u00f4 la, v\u1edbi 15% t\u1ed5ng doanh s\u1ed1 \u0111\u01b0\u1ee3c quy cho c\u00e1c kh\u00e1ch h\u00e0ng du l\u1ecbch. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u00f4 c\u00f4 la \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u00e3 t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n c\u1ee7a m\u00ecnh nh\u1edd du l\u1ecbch, d\u1eabn \u0111\u1ebfn s\u1ef1 quan t\u00e2m trong n\u01b0\u1edbc c\u0169ng t\u0103ng l\u00ean.<\/p>\n<h2><strong>7. Th\u00e1ch th\u1ee9c c\u1ee7a th\u1ecb tr\u01b0\u1eddng:<\/strong><\/h2>\n<p>M\u1eb7c d\u00f9 c\u00f3 s\u1ef1 t\u0103ng tr\u01b0\u1edfng t\u00edch c\u1ef1c, th\u1ecb tr\u01b0\u1eddng v\u1eabn \u0111\u1ed1i m\u1eb7t v\u1edbi c\u00e1c th\u00e1ch th\u1ee9c nh\u01b0 bi\u1ebfn \u0111\u1ed9ng gi\u00e1 ca cao, \u0111\u00e3 t\u0103ng 18% trong n\u0103m qua. C\u00e1c gi\u00e1n \u0111o\u1ea1n chu\u1ed7i cung \u1ee9ng do c\u00e1c s\u1ef1 ki\u1ec7n to\u00e0n c\u1ea7u c\u0169ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng, v\u1edbi \u01b0\u1edbc t\u00ednh gi\u1ea3m 7% hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng.<\/p>\n<h2><strong>8. Tri\u1ec3n v\u1ecdng t\u01b0\u01a1ng lai:<\/strong><\/h2>\n<p>Th\u1ecb tr\u01b0\u1eddng d\u1ef1 ki\u1ebfn s\u1ebd t\u0103ng tr\u01b0\u1edfng v\u1edbi <a href=\"https:\/\/www.jymachinetech.com\/vi\/\" target=\"_blank\">CAGR<\/a> d\u1ef1 ki\u1ebfn \u0111\u1ea1t 3.5% trong n\u0103m n\u0103m t\u1edbi. C\u00e1c \u0111\u1ed5i m\u1edbi trong c\u00e1c s\u1ea3n ph\u1ea9m socola \u00edt \u0111\u01b0\u1eddng v\u00e0 t\u1eadp trung v\u00e0o s\u1ee9c kh\u1ecfe, c\u00f9ng v\u1edbi vi\u1ec7c m\u1edf r\u1ed9ng c\u00e1c k\u00eanh b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn, d\u1ef1 ki\u1ebfn s\u1ebd th\u00fac \u0111\u1ea9y s\u1ef1 t\u0103ng tr\u01b0\u1edfng n\u00e0y. S\u1ef1 gia t\u0103ng c\u1ee7a ch\u1ebf \u0111\u1ed9 \u0103n chay c\u0169ng \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd t\u1ea1o ra c\u01a1 h\u1ed9i cho c\u00e1c s\u1ea3n ph\u1ea9m socola d\u1ef1a tr\u00ean th\u1ef1c v\u1eadt, hi\u1ec7n chi\u1ebfm th\u1ecb ph\u1ea7n 5%.<\/p>\n<h2><strong>K\u1ebft lu\u1eadn:<\/strong><\/h2>\n<p>Th\u1ecb tr\u01b0\u1eddng socola t\u1ea1i Vi\u1ec7t Nam l\u00e0 m\u1ed9t kh\u00f4ng gian n\u0103ng \u0111\u1ed9ng v\u00e0 \u0111ang ph\u00e1t tri\u1ec3n, v\u1edbi ti\u1ec1m n\u0103ng l\u1edbn cho s\u1ef1 t\u0103ng tr\u01b0\u1edfng v\u00e0 \u0111\u1ed5i m\u1edbi. Khi ch\u00fang ta ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng n\u0103m 2024, r\u00f5 r\u00e0ng r\u1eb1ng s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 s\u1ee9c kh\u1ecfe, ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 \u0111\u1ea1o \u0111\u1ee9c <a href=\"https:\/\/www.jymachinetech.com\/vi\/top-biscuit-machine-options-for-efficient-baking-and-production\/\" title=\"C\u00e1c l\u1ef1a ch\u1ecdn m\u00e1y b\u00e1nh quy h\u00e0ng \u0111\u1ea7u cho vi\u1ec7c n\u01b0\u1edbng v\u00e0 s\u1ea3n xu\u1ea5t hi\u1ec7u qu\u1ea3\"  data-wpil-monitor-id=\"952\" target=\"_blank\">s\u1ea3n xu\u1ea5t \u0111ang \u0111\u1ecbnh h\u00ecnh<\/a> h\u01b0\u1edbng \u0111i c\u1ee7a ng\u00e0nh c\u00f4ng nghi\u1ec7p.<\/p>\n<p><strong>Ghi ch\u00fa c\u1ee7a t\u00e1c gi\u1ea3:<\/strong> B\u1eb1ng c\u00e1ch hi\u1ec3u c\u00e1c xu h\u01b0\u1edbng n\u00e0y v\u00e0 th\u00edch nghi v\u1edbi c\u00e1c th\u00e1ch th\u1ee9c c\u1ee7a th\u1ecb tr\u01b0\u1eddng, th\u1ecb tr\u01b0\u1eddng socola t\u1ea1i Vi\u1ec7t Nam d\u1ef1 ki\u1ebfn s\u1ebd ti\u1ebfp t\u1ee5c th\u00e0nh c\u00f4ng ng\u1ecdt ng\u00e0o c\u1ee7a m\u00ecnh. <a href=\"https:\/\/www.jymachinetech.com\/vi\/how-is-the-candy-bar-market-doing-insights-and-trends-for-2025\/\" title=\"Th\u1ecb tr\u01b0\u1eddng K\u1eb9o Thanh \u0111ang ph\u00e1t tri\u1ec3n nh\u01b0 th\u1ebf n\u00e0o? Nh\u1eefng nh\u1eadn \u0111\u1ecbnh v\u00e0 xu h\u01b0\u1edbng cho n\u0103m 2025\"  data-wpil-monitor-id=\"951\" target=\"_blank\">Ph\u00e2n t\u00edch n\u00e0y cung c\u1ea5p m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 th\u1ecb tr\u01b0\u1eddng socola t\u1ea1i Vi\u1ec7t Nam n\u0103m 2024, k\u1ebft h\u1ee3p d\u1eef li\u1ec7u minh h\u1ecda \u0111\u1ec3 l\u00e0m n\u1ed5i b\u1eadt c\u00e1c xu h\u01b0\u1edbng v\u00e0 th\u00f4ng tin ch\u00ednh. N\u00f3 nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c lu\u00f4n ch\u00fa \u00fd \u0111\u1ebfn nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 c\u00e1c bi\u1ebfn \u0111\u1ed9ng th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u trong ng\u00e0nh c\u00f4ng nghi\u1ec7p k\u1eb9o<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Khi b\u01b0\u1edbc v\u00e0o n\u0103m 2024, th\u1ecb tr\u01b0\u1eddng socola t\u1ea1i Vi\u1ec7t Nam \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd, v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng h\u00e0ng n\u0103m l\u00e0 3.2% trong n\u0103m n\u0103m qua. Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng, \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 550 tri\u1ec7u VND v\u00e0o n\u0103m 2019, d\u1ef1 ki\u1ebfn s\u1ebd \u0111\u1ea1t 650 tri\u1ec7u VND v\u00e0o n\u0103m 2024. B\u00e0i vi\u1ebft n\u00e0y \u0111i s\u00e2u v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y ch\u00ednh, h\u00e0nh vi ti\u00eau d\u00f9ng v\u00e0 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh h\u00ecnh b\u1ee9c tranh socola t\u1ea1i Vi\u1ec7t Nam.<\/p>","protected":false},"author":2,"featured_media":1516,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_title":"","rank_math_description":"","footnotes":""},"categories":[148],"tags":[81,80,79],"class_list":["post-3652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gummy-manufacturing-machine","tag-chocolate","tag-chocolate-market","tag-new-zealand-chocolate-market"],"_links":{"self":[{"href":"https:\/\/www.jymachinetech.com\/vi\/wp-json\/wp\/v2\/posts\/3652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jymachinetech.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jymachinetech.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jymachinetech.com\/vi\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jymachinetech.com\/vi\/wp-json\/wp\/v2\/comments?post=3652"}],"version-history":[{"count":0,"href":"https:\/\/www.jymachinetech.com\/vi\/wp-json\/wp\/v2\/posts\/3652\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jymachinetech.com\/vi\/wp-json\/wp\/v2\/media\/1516"}],"wp:attachment":[{"href":"https:\/\/www.jymachinetech.com\/vi\/wp-json\/wp\/v2\/media?parent=3652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jymachinetech.com\/vi\/wp-json\/wp\/v2\/categories?post=3652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jymachinetech.com\/vi\/wp-json\/wp\/v2\/tags?post=3652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}